RSA Vision Zero | 2022

As part of my internship at BBDO Dublin, I get to work on a brief for RSA Vision Zero campaign with a creative team.

Vision Zero is a global movement that aims to eliminate traffic-related deaths and serious injuries by using a holistic approach to road safety. This method is based on the concept that road fatalities and injuries are both unacceptable and avoidable.

As part of this brief, I created a beer mat in the shape of a polaroid. Throwing them in bars at random draws people's interest because they wonder who these everyday individuals are, but when you turn it around, you'll see the heartbreaking stories of those who died as a result of drunk driving.